It's not surprising that mobile grocery coupons are becoming popular. With gas and food prices on the rise, we're want to save money anywhere we can. Now we can even do it with our mobile phones.
In 2010, 75% of all shoppers used some kind of coupon, which means people want to stretch their shopping budget. But it is the way we're getting our coupons that is changing our behavior.
Smart phones are changing the way we absorb the world. We get our news, communicate with our friends, find places to visit, and even find shopping information through our phones. So might as well start using mobile grocery coupons?
Retailers already understand the use of smart phones, and have begun offering mobile grocery coupons as a way to offer bring in their technology-minded customers. Mobile apps like Wowpons have been created for the iPhone and Android that let people download mobile grocery coupons for their favorite grocery store.
No more flipping through the Sunday paper or printing out coupons with expensive ink cartridges, just download the coupons to your smart phone or loyalty card account and you can redeem them electronically.
You can even use Wowpons to choose a store that may be having a sale that week where you can combine coupons and on-sale items. Wowpons also ties in retailers’ loyalty programs, so you can apply your savings to things like their gas stations, where some retailers are even offering as much as 50 cents off per gallon for their cards.
While younger generations are more like to use the digital savings of a smartphone app, it's intended for anyone who's got a smart phone and likes saving money. All you need is a smart phone like an iPhone or Android and a basic data plan, and you're all set.
The more people use these mobile grocery coupons, the more these our favorite retailers and grocers will understand us. They'll know which mobile grocery coupons are most redeemed from certain demographics and certain locations. They can then create the best deals and offers for shoppers, which in turn makes mobile grocery coupons more useful, which increases the number of users, and on and on.
No comments:
Post a Comment