Mobile grocery coupons saw an increase in use in 2010, with 75% of shoppers using them. Grocery store owners and manufacturers are taking this as confirmation that shoppers want to save money any way they can.
It's worth it too: a recent study found that a family that spends 20 minutes a week clipping and using grocery store coupons could save as much as 20 percent on their grocery bill. That's $1,000 per year, given that the average family spends $5,000 per year on groceries. And with mobile grocery coupons on the rise, the savings are becoming more convenient and more targeted for consumers who want to see easier savings.
Have you ever been standing in line at the grocery store, when you realize you left that one particular coupon on the counter at home? Should you just not buy the item this week, or race back home to get it, spending extra money on gas and time just to get $1 off toothpaste? Or do you spend the extra dollar? In nearly every case, it's always more cost effective to stay there, but it still could have been avoided.
That's what mobile grocery coupons can do for you. Using a program like Wowpons on your smartphone, you'll never forget your mobile grocery coupons or leave them at home. As long as you've got your smartphone, you've got your grocery coupons.
Mobile grocery coupons save you time. You don't have to spend Sundays flipping through the newspaper inserts, clipping out the coupons you find, and then mapping out your route and schedule to use the right coupons in the right grocery stores. By using a mobile app like Wowpons, you can tie your coupons in to a particular store's loyalty program. When you visit the store and check in with your loyalty program card — which is also stored in the Wowpons app — all coupons will automatically load and redeem themselves. And since some loyalty programs offer their shoppers additional opportunities for savings with accrued points, like discounted gasoline, this can save you more money.
The economy has lead to evolving technology advances that provide consumers with opportunities for instant savings with mobile grocery coupons. You not only save money with mobile grocery coupons, but time used to spend clipping paper coupons.
Monday, May 30, 2011
Monday, May 23, 2011
How to Use Mobile Coupons on a Mobile Phone
With mobile coupons becoming easier to use, the need to clip paper coupons from the Sunday paper has been eliminated. Instead, all you need is a smartphone and the new Wowpons mobile coupons app. We'll take care of the rest.
But in addition to Wowpons, here are four other ways to find special offers with your smartphone.
Text clubs: Some retailers and restaurants are inviting customers to join text clubs, where they can receive occasional messages and special offers available only to club members — "Just follow these instructions, and you'll receive a text message. Show it to the retailer to redeem the offer." These clubs are free to join and help customers find the best deals at their favorite restaurants, stores, and bars.
QR Codes: These are the scrambled squares appearing more and more on retail store windows, in magazines, and even on outdoor billboards. Because they are easily scanned with a smartphone, retailers are adapting their mobile coupons to change with the ever-developing technologies. Just scan a QR code posted on doors, menus, or billboards to find out more about the business and to see if there are any mobile coupons available.
Barcodes: If you can read QR codes, you can also read the traditional barcodes. This allows you to find the best deals or read more information about a product. It also allows some stores to send you to their own store's website, where they can offer special coupons to be redeemed later.
Email: Email campaigns are still a part of the mobile coupon trend because retailers treat their consumers’ email addresses like gold — it's a direct line of communication between them and their customers. Retailers can email a coupon with an embedded barcode or QR code directly to you. When you're at the store, just pull up the email on your phone and have the cashier scan the digital coupon.
Location-based Networks: Some geo-location based networks like Foursquare and Yelp offer coupons to users based on where they are at that exact moment. Imagine you're in a new part of town, and you're looking for somewhere to eat. Turn on your mobile phone, check one of these networks, and see what the app recommends via user generated ratings and proximity to your location. You can even find the restaurants that offer mobile coupons. For example, some restaurants offer a 10% discount if you check in and show your phone to their server.
The more consumers use this growing mobile coupon technology, the more retailers will adapt to our ever-changing mobile habits. This allows them to offer us more valuable coupons and special offers, which result in extra savings on items that are of interest to us. The key is making these coupons easily available and accessible in real time.
But in addition to Wowpons, here are four other ways to find special offers with your smartphone.
Text clubs: Some retailers and restaurants are inviting customers to join text clubs, where they can receive occasional messages and special offers available only to club members — "Just follow these instructions, and you'll receive a text message. Show it to the retailer to redeem the offer." These clubs are free to join and help customers find the best deals at their favorite restaurants, stores, and bars.
QR Codes: These are the scrambled squares appearing more and more on retail store windows, in magazines, and even on outdoor billboards. Because they are easily scanned with a smartphone, retailers are adapting their mobile coupons to change with the ever-developing technologies. Just scan a QR code posted on doors, menus, or billboards to find out more about the business and to see if there are any mobile coupons available.
Barcodes: If you can read QR codes, you can also read the traditional barcodes. This allows you to find the best deals or read more information about a product. It also allows some stores to send you to their own store's website, where they can offer special coupons to be redeemed later.
Email: Email campaigns are still a part of the mobile coupon trend because retailers treat their consumers’ email addresses like gold — it's a direct line of communication between them and their customers. Retailers can email a coupon with an embedded barcode or QR code directly to you. When you're at the store, just pull up the email on your phone and have the cashier scan the digital coupon.
Location-based Networks: Some geo-location based networks like Foursquare and Yelp offer coupons to users based on where they are at that exact moment. Imagine you're in a new part of town, and you're looking for somewhere to eat. Turn on your mobile phone, check one of these networks, and see what the app recommends via user generated ratings and proximity to your location. You can even find the restaurants that offer mobile coupons. For example, some restaurants offer a 10% discount if you check in and show your phone to their server.
The more consumers use this growing mobile coupon technology, the more retailers will adapt to our ever-changing mobile habits. This allows them to offer us more valuable coupons and special offers, which result in extra savings on items that are of interest to us. The key is making these coupons easily available and accessible in real time.
Monday, May 16, 2011
How Mobile Grocery Coupons Can Save You Money
It's not surprising that mobile grocery coupons are becoming popular. With gas and food prices on the rise, we're want to save money anywhere we can. Now we can even do it with our mobile phones.
In 2010, 75% of all shoppers used some kind of coupon, which means people want to stretch their shopping budget. But it is the way we're getting our coupons that is changing our behavior.
Smart phones are changing the way we absorb the world. We get our news, communicate with our friends, find places to visit, and even find shopping information through our phones. So might as well start using mobile grocery coupons?
Retailers already understand the use of smart phones, and have begun offering mobile grocery coupons as a way to offer bring in their technology-minded customers. Mobile apps like Wowpons have been created for the iPhone and Android that let people download mobile grocery coupons for their favorite grocery store.
No more flipping through the Sunday paper or printing out coupons with expensive ink cartridges, just download the coupons to your smart phone or loyalty card account and you can redeem them electronically.
You can even use Wowpons to choose a store that may be having a sale that week where you can combine coupons and on-sale items. Wowpons also ties in retailers’ loyalty programs, so you can apply your savings to things like their gas stations, where some retailers are even offering as much as 50 cents off per gallon for their cards.
While younger generations are more like to use the digital savings of a smartphone app, it's intended for anyone who's got a smart phone and likes saving money. All you need is a smart phone like an iPhone or Android and a basic data plan, and you're all set.
The more people use these mobile grocery coupons, the more these our favorite retailers and grocers will understand us. They'll know which mobile grocery coupons are most redeemed from certain demographics and certain locations. They can then create the best deals and offers for shoppers, which in turn makes mobile grocery coupons more useful, which increases the number of users, and on and on.
In 2010, 75% of all shoppers used some kind of coupon, which means people want to stretch their shopping budget. But it is the way we're getting our coupons that is changing our behavior.
Smart phones are changing the way we absorb the world. We get our news, communicate with our friends, find places to visit, and even find shopping information through our phones. So might as well start using mobile grocery coupons?
Retailers already understand the use of smart phones, and have begun offering mobile grocery coupons as a way to offer bring in their technology-minded customers. Mobile apps like Wowpons have been created for the iPhone and Android that let people download mobile grocery coupons for their favorite grocery store.
No more flipping through the Sunday paper or printing out coupons with expensive ink cartridges, just download the coupons to your smart phone or loyalty card account and you can redeem them electronically.
You can even use Wowpons to choose a store that may be having a sale that week where you can combine coupons and on-sale items. Wowpons also ties in retailers’ loyalty programs, so you can apply your savings to things like their gas stations, where some retailers are even offering as much as 50 cents off per gallon for their cards.
While younger generations are more like to use the digital savings of a smartphone app, it's intended for anyone who's got a smart phone and likes saving money. All you need is a smart phone like an iPhone or Android and a basic data plan, and you're all set.
The more people use these mobile grocery coupons, the more these our favorite retailers and grocers will understand us. They'll know which mobile grocery coupons are most redeemed from certain demographics and certain locations. They can then create the best deals and offers for shoppers, which in turn makes mobile grocery coupons more useful, which increases the number of users, and on and on.
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