Mobile Grocery Coupons or Paper Coupons?

Mobile grocery coupons are becoming more popular these days, what with the economy hitting bottom every few weeks. Are you really surprised that shoppers want to save their money anyway they can? Where they can find grocery coupons and how they use them varies as much as the myriad of products being discounted.

Of course, old-school paper coupons from the Sunday newspaper still get most of the attention. However, thanks to the increased use of smartphones, mobile grocery coupons are becoming extremely popular for people who want to save more. Many people carry smartphones, so accessing mobile grocery coupons through their mobile phone is a convenience unmet by paper coupons.

So, the question is which to use – paper coupons or mobile grocery coupons? Each type of coupon offers its own benefits and drawbacks. Paper coupons from the Sunday newspaper are delivered right to your door, and are packaged in one spot — all right in the middle. Many of us are so used to spending our Sunday afternoons clipping, filing, and tracking these paper coupons, because we've always just done it that way. Our parents did it, so we do it.

However, more food companies are offering their grocery coupons via mobile grocery coupons apps. As we see more newspapers suffering deep drops in ad revenues and overall subscribers, they're putting out their stories and ads on the web and via mobile phones and tablets.

These changes of news has changed out people receive and respond to advertisements. Traditional media outlets are trying to reach more people on their mobile devices, and the grocery product manufacturers have gotten smart and are doing it that way too.

Mobile grocery coupons are a one-stop shop for coupons like you would find in the weekly circulars, Valu-Pak coupon packs, and the Sunday newspaper. Different apps give you different ways to save that fits your own shopping strategy. Some let you save on the go, by storing your coupons on your store's loyalty card, rather than worrying about whether you forgot the clipped paper coupons.

People who use mobile grocery coupons have found many ways to save money with their mobile phones. Whether it's accessing shopping lists they created on their app, or using geo-location technology that can show them the closest grocery store with coupons for items on their lists. That means when you're on the way home from work and your coupons are still at home, you can still use the mobile grocery coupons to get the savings.

Once consumers are in their preferred major grocery chain, they can simply scan the barcode on any product to locate a coupon with their favorite app. No forethought about coupons is required. They just grab what they need and find mobile grocery coupons while shopping. That is a convenience that is just not available with paper grocery coupons.